Nike Fieldsports
Game Day Uniform Design
NFL Football Uniform
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It all began with a recycled nylon fiber and bloomed into the most sustainable uniform ever created
MLB Baseball Uniform
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Debuting at the 2023 All Star Game, the new uniform features a breathable recyled poly fabric improved fit and constructions and lightrweigh and breathable graphics
Olympic Hockey Chasis
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Made from the same fabric as Vapor Fuse, this uniform features body mapped engineered laser perf ventilation, Articulated sleeves and a shaped collar and new collar grille
The business, leagues and teams desired new game day performance uniform chassis for American Football including NFL, Baseball including MLB and Hockey including Olympic Federations. New uniforms were expected to exceed past performance benchmarks, be more production friendly, more sustainable, reflect Nike design ethos and embody “Modern Sport”
Prior to ideation, design collaborated with the cross functional teams to develop a strategy, process and execution plan.
Extensive team, athlete and equipment manager feedback was collected, several rounds of fittings and rigorous wear testing was done
During the process deep partnerships were forged with product management, development, graphic design, promo and retail
Innovation Strategy: Sustainable Performance Uniform Platform
Material
Field Strong
Moisture Managing
Sustainable Fiber
Fit
TruFit System
Made for Movement
League Uniformity
Chassis
Performance Driven
Crafted Constructions
Integrated Striping
GRFX & Trim
Sustainable Materials
Lighter & More Flexible
More Comfortable
Three uniform platforms that support all levels of competition from juniors to professional. In addition to being the highest performing . All feature recycled materials and minimalist design intended to reduce impact, making these kits the most sustainable game-day systems of dress to ever take the field, ice and diamond
Oregon Ohana graphics by Daryle Hawkins