Nike Aerolayer
Lightweight synthetic insulation platform
Design prompt : Conceive of a synthetic lightweight warmth proposition that can be cost effectively manufactured and sold for accessible price points
Industry wide research was conducted among other things, gathering insights around competitor landscape at ISPO and OR regarding lightweight insulation platforms. In addition, inspiration trips informed mockups, protos and new expressions
Two concepts were adopted and marketed under the name Aerolayer. One by the Running and Golf categories and the other by the Global Football Category. Each category customized the technology to suit their sport best
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Synthetic Void Aerolayer
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GFA Aerolayer Category Expression
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High Loft Fleece Aerolayer
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Running Category Expression
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Golf Category Expression
